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B2B Marketing .Industrial Marketing and Leads Generation


Keyword Research to Match the Buyer’s Journey

February 23rd, 2019 :: Andy Alagappan :: Uncategorized

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords. From there, Google offered a tool that […]

7 Video Marketing Myths Debunked!

May 9th, 2018 :: Andy Alagappan :: B2B marketing

7 Video Marketing Myths Debunked! As of 2017, videos account for approximately 74% of all web traffic. Crazy, right? You might think that would mean that all business use video marketing – after all, why wouldn’t they be? And yet, the truth is that 31% of all businesses and marketing professionals have not yet used […]

What is Search Engine Optimization : Three building blocks

December 22nd, 2017 :: Andy Alagappan :: B2B marketing

Search Engine Optimization : Three building blocks All major companies that have websites are traceable online when people search information on major search engines like Google, Bing, and Yahoo. These search engines have primary search results where web pages and other contents such as videos or local listings are shown and ranked based on what […]

How does it benefit companies to implement Pay per Click Camapign

June 24th, 2014 :: Andy Alagappan :: B2B marketing

These days people prefer to shop online and companies are capitalizing on this new trend by ensuring they have a well designed and Search engine optimized website which would not only help them in attracting potential customers but would also ensure that customers have a comfortable experience while shopping on their website. Apart from a […]

What is the Purpose and meaning of SEO?

June 23rd, 2014 :: Andy Alagappan :: B2B marketing

SEO stands for Search Engine Optimization. Now the next question is what does this “Search engine Optimization” mean? In order to understand this concept let us first understand that all companies which have websites are traceable on the internet when people look for information on Google, Bing, Yahoo and other popular search engines. However since […]

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